Since our modest start in South Africa with just a handful of models back in 1997, TATA has grown and evolved to offer a vehicle solution for every customer’s needs. Not even the 2008 global recession could slow us down, as we reengineered our products and introduced the EX2 range. By 2018, we expanded to rank amongst the leading original equipment manufacturers in the South African market.
During the recession, we designed new generation platforms and introduced the Prima and Ultra. At the same time we also had the opportunity to begin manufacturing locally, so we opened our plant in Rosslyn, Pretoria, showing our commitment to the local market. Now, the Ultra is a favourite in South Africa, delivering on its four pillars of style, comfort, safety and performance – all while delivering the ultimate goal of low cost ownership.
We now boast over 90 touch points across South Africa, Namibia, Botswana and Swaziland. And to make owning a TATA even easier, long-haul trucks can be serviced at our sister companies in Mozambique, Zambia, Malawi, Zimbabwe, Tanzania, Kenya, Uganda, Nigeria, Ivory Coast, Ghana and Senegal.
After 21 years, we understand the South African market as well as the markets in neighbouring countries and we’re ready to take on any challenge.
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TATA Motors’ South African arm, TATA Motors South Africa (Pty.) Ltd rolled out its 5 000th commercial vehicle (CV) from its assembly facility in Rosslyn, Pretoria.
The TATA Prima Tipper 2528.K, was handed over to the customer at a grand ceremony by Ruchira Kamboj, the High Commissioner of India to South Africa.
During the event, an entire range of trucks from TATA Motors, including the recently launched Ultra platform, was also showcased. Rudrarup Maitra, Vice President, Commercial Vehicles, International Business, TATA Motors, said, “This milestone of the 5 000th truck roll-out from TATA Motors’ state-of-the-art facility in Rosslyn, is testament to our successful journey in South Africa. We sincerely thank each employee for their commitment in making this aspiration a reality.”
Pranab Ghosh, CEO, TATA Motors (SA) said, “We hope to complete the roll-out of the 10 000th vehicle in half the time by expanding our footprints to the neighboring countries, as well. Moreover, as is the tradition at the TATA Group, we are working towards developing the local community and empowering them through skill development.”
The vehicle assembly plant in Rosslyn is capable of assembling vehicles from 8 to 49 tons payload, across various wheel base range from 3800 mm to 5200 mm. Currently employing around 70 people, the facility has started exporting to Mozambique and Zimbabwe, and is looking to expand its operations by exporting to other neighboring countries in the region. Moreover, the plant has also carried out various skill development programmes for its employees. The company is also exploring an association with the Automotive Industries Development Council (AIDC) for skill development initiatives to help develop employability potential in the local community.