Since our modest start in South Africa with just a handful of models back in 1997, TATA has grown and evolved to offer a vehicle solution for every customer’s needs. Not even the 2008 global recession could slow us down, as we reengineered our products and introduced the EX2 range. By 2018, we expanded to rank amongst the leading original equipment manufacturers in the South African market.
During the recession, we designed new generation platforms and introduced the Prima and Ultra. At the same time we also had the opportunity to begin manufacturing locally, so we opened our plant in Rosslyn, Pretoria, showing our commitment to the local market. Now, the Ultra is a favourite in South Africa, delivering on its four pillars of style, comfort, safety and performance – all while delivering the ultimate goal of low cost ownership.
We now boast over 90 touch points across South Africa, Namibia, Botswana and Swaziland. And to make owning a TATA even easier, long-haul trucks can be serviced at our sister companies in Mozambique, Zambia, Malawi, Zimbabwe, Tanzania, Kenya, Uganda, Nigeria, Ivory Coast, Ghana and Senegal.
After 21 years, we understand the South African market as well as the markets in neighbouring countries and we’re ready to take on any challenge.
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