Tata Is India’s Number One Brand

Tata Is India’s Number One Brand

TATA-consultancy-servicesTATA is India’s leading brand – with a brand value topping $15 billion. The 147-year-old, $109 billion (revenues) conglomerate is also the world’s 65th most valuable brand.  This is according to Brand Finance – a British brand valuation company – which released its annual study, The Brand Finance India 100 this week.

The TATA brand was ranked number one followed by state-run banking behemoth State Bank of India , insurance giant Life Insurance Corporation, telecom major Airtel and Reliance (backed by India’s richest man Mukesh Ambani.)

This year’s list has many new entrants from the e-commerce, pharma, banking and retail sectors. E commerce company Flipkart, bike-maker Royal Enfield, pharma major Sun Pharma and leading retailers Marico and Pidilite were notable entrants this year. Nearly a fifth of the brands on this year’s list are newcomers.

India’s biggest IT firm, TATA Consultancy Services, has made onto the Fab 50 list eight times. It’s part of the TATA Group, which is India’s biggest brand.  Photo credit: INDRANIL MUKHERJEE/AFP/Getty Images). 

The dominance of the TATA brand comes as no surprise. TATA companies have been star performers across different sectors. Even in the recently released Fab 50 list of Asia-Pacific’s best big publicly traded companies there were three TATA companies – the $15.5 billion TATA Consultancy Services (India’s largest information technology company); the $42.6 billion TATA Motors (India’s largest auto maker by revenues) and the $1.9 billion Titan (India’s largest jewelry and watch retailer).

This is the largest representation from any one corporate group from India. Together these three TATA companies represented a market value of well over $100 billion.TCS registered a 14 percent increase in revenues in a tough software services environment while TATA Motors shrugged off a sluggish Indian auto market and registered growth driven mainly by sales at its global arm, Jaguar Land Rover.

Titan, the jewelry behemoth with brands like Tanishq , fended off a tough gold regulatory environment and a lackluster gold market to report growth in sales and stores across India. These companies have made it to the Fab 50 multiples times in the past decade.

TCS leads the TATA pack with eight appearances on the list. TATA Motors and Titan have notched four appearances each. Titan though fell off the Brand Finance list this year along with Havells, Apollo Hospitals, Spicejet and Shoppers Stop.